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ANDY Awards

Creative Award
New York, United States
Saltwater Brewery - "Edible Six Pack Rings" by ANDY Awards 2017

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TitleEdible Six Pack Rings
Agency
Campaign Edible Six Pack Rings
Advertiser Saltwater Brewery
Brand Saltwater Brewery
Date of First Broadcast/Publication 2016
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
AI Description The "Edible Six Pack Rings" ad by Saltwater Brewery introduces a revolutionary product designed to reduce ocean pollution. It highlights the alarming statistic that 6.3 billion gallons of beer, much of which is packaged in plastic rings, are consumed annually in the U.S., with many of these rings ending up in the ocean harming marine wildlife. The ad showcases an innovative solution: biodegradable six-pack rings made from barley and wheat, by-products of the beer brewing process. These rings not only decompose naturally but are also safe for marine animals to eat. Featuring serene aquatic visuals paired with footage of the manufacturing process, the ad stresses the potential impact if breweries worldwide adopt this environmentally-friendly technology. Interviews with marine biologists and fishermen enhance the credibility of the message, while the ad concludes by urging big breweries to join the movement to save marine animals.
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