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ANDY Awards

Creative Award
New York, United States
Donate Life - "Frederick Jones" by ANDY Awards 2017

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TitleFrederick Jones
Agency
Campaign Names
Advertiser DonateLife America
Brand Donate Life
PostedOctober 2016
Business Sector Blood/Organ Donation
Tagline One organ donor saves many lifes.
Story When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type Print
AI Description The print ad by Donate Life visually emphasizes the impact of organ donation through a clever use of the name 'Frederick Jones.' The name is depicted in large, bold white lettering against a minimalist backdrop. Each letter is linked to small images of different people, illustrating the lives that can be saved through a single donor. The ad highlights the interconnection between these individuals, making a strong visual statement about the life-saving potential encoded within a name. At the bottom, it urges viewers to visit 'registerme.org' and carries the tagline 'One organ donor saves many lives.' The clean, straightforward design accentuates the seriousness and ease of becoming a donor, while the white background underscores purity and hope.
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