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Creative Award
New York, United States
Donate Life - "Elizabeth Williams" by ANDY Awards 2017

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TitleElizabeth Williams
Agency
Campaign Names
Advertiser DonateLife America
Brand Donate Life
PostedOctober 2016
Business Sector Blood/Organ Donation
Tagline One organ donor saves many lifes.
Story When someone enters their name in the registry, their body someday will save six lives. So we decided to show that your name can literally save six people—by showing six first names within common American full names. We poured through hundreds of names to find the most interesting hidden names—like “Abe” within “Elizabeth”, or “Liam” within “William,” while at the same time, keeping the full name as short as possible. The simple ad, with a call to visit registerme.org, raised awareness to show how easy it is to use your name to register and make a real difference for people on the organ waiting list.
Media Type Print
AI Description The ad from DonateLife America features the name "Elizabeth Williams" in bold, white 3D letters against a minimalist background. Tiny portraits of different people are connected to individual letters within the names, visually representing how organ donation can literally make names save lives. A call to action is included, directing viewers to visit registerme.org, encouraging them to become organ donors. The design cleverly integrates the concept of saving lives through hidden names and uses a clean, symbolic aesthetic to convey its life-saving message. This engaging visual highlights the significance of organ donation and the impact one person’s decision can have on many others.
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Executive Creative Director
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