Saltwater Brewery - "Edible Six Pack Rings (spanish)" by ANDY Awards 2017
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Saltwater Brewery - "Edible Six Pack Rings (spanish)"
This ad is part of the ACT Responsible Collection
- Brand: Saltwater Brewery
- Country: United States
- Advertiser: Saltwater Brewery
| Title | Edible Six Pack Rings (spanish) |
| Agency | We Believers |
| Campaign | Edible Six Pack Rings |
| Advertiser | Saltwater Brewery |
| Brand | Saltwater Brewery |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| AI Description | This ad by Saltwater Brewery and We Believers showcases an innovative approach to reduce plastic waste in oceans by introducing edible six-pack rings made from barley and wheat. It highlights the alarming impact of plastic on marine life, with visuals of entangled turtles and birds. Experts and local consumers discuss the environmental benefits, emphasizing the rings' biodegradability and potential to save marine lives. The ad calls upon other breweries to adopt this sustainable practice, urging global action for ocean conservation through vivid underwater shots and testimonials from sea lovers. |
| Executive Creative Director | Patricio Elfi |
| Creative Director | Santiago Luna Lupo |
| Director | Nelson Cabrera |
| Editor | Diego Panich |