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Creative Award
New York, United States
Ethos travel - "Save me now" by ANDY Awards 2017

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TitleSave me now
Agency
Campaign The Calendar
Advertiser Ethos travel
Brand Ethos travel
PostedJuly 2016
Business Sector Transport, Travel and Tourism
Media Type Print
AI Description The advertisement for Ethos travel presents a visually striking combination of organized typography and vibrant colors displayed on a simulated calendar, designed to grab attention. The central theme appears to be an escape from the chaotic and hectic nature of regular schedules, as implied by the crammed calendar events. Large, bold letters spell out an appeal for relief, suggesting it's 'Time to Get Away.' This cleverly crafted visual metaphor communicates the brand's intention to promote travel as a means to break free from daily grind. Part of the 'Save me now' campaign, the ad targets stressed urbanites in need of a vacation, showcased on public displays like bus stops in bustling London, reinforcing the message's immediacy and relevance.