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ANDY Awards

Creative Award
New York, United States
Ethos travel - "Make it stop" by ANDY Awards 2017

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TitleMake it stop
Agency
Campaign The Calendar
Advertiser Ethos travel
Brand Ethos travel
PostedJuly 2016
Business Sector Transport, Travel and Tourism
Media Type Print
AI Description The Ethos Travel print advertisement, created by McCann London, features a cleverly designed calendar layout with typography forming phrases conveying a sense of being overwhelmed and in need of reprieve. The calendar's block text visually spells out messages like "Make it Stop," suggesting a yearning for escape from the daily grind. Each block is color-coded, adding a structured yet visually engaging element to the piece. This aesthetic not only captures the essence of organization typical of a calendar but also juxtaposes it with the chaotic feeling of needing a break. The message implies a call to action, urging the audience to consider taking a vacation as a respite from the stress of everyday life. The clean and modern design makes it appealing and memorable.