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ANDY Awards

Creative Award
New York, United States
Ethos travel - "Fuck my life" by ANDY Awards 2017

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TitleFuck my life
Agency
Campaign The Calendar
Advertiser Ethos travel
Brand Ethos travel
PostedJuly 2016
Business Sector Transport, Travel and Tourism
Media Type Print
AI Description The Ethos Travel advertisement is a clever print design illustrated like a color-coded calendar. Each day in January features overlapping events and tasks, spelling out the phrase "Fuck my life," using bold typography. This visual play on a busy schedule humorously conveys the stress we often associate with daily life, especially after holidays. Alongside the calendar graphic, there are other elements showing the layout on locations such as billboards, reinforcing the desire to escape from life's hassles. It's an amusing invitation to consider a vacation getaway, highlighting January's notoriously chaotic time of the year. Ethos Travel offers a creative branding strategy by turning everyday stress into a visual comedic expression, signaling a call for much-needed breaks.