Peruvian Red Cross - "Hashtags for Life" by ANDY Awards 2017
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Peruvian Red Cross - "Hashtags for Life"
This ad is part of the ACT Responsible Collection
- Brand: Peruvian Red Cross
- Country: Peru
- Advertiser: Red Cross
| Title | Hashtags for Life |
| Agency | McCann Lima |
| Campaign | Hashtags for Life |
| Advertiser | Red Cross |
| Brand | Peruvian Red Cross |
| Posted | July 2016 |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The "Hashtags for Life" campaign by the Peruvian Red Cross, created by McCann Lima, utilizes the pervasive nature of hashtags on social media to recruit blood donors. Opening with scenes of people using social media, the ad introduces the stark reality of Peru’s limited voluntary blood donor database. It empowers social media users to hashtag their blood type followed by 'Peru', allowing their information to be stored in a dynamic Red Cross database. This builds a community ready to be mobilized during emergencies. The ad conveys its message through engaging visuals of digital platforms, lively interactions among diverse individuals, and a focus on the ease of participation. The backdrop of music complements the narrative, emphasizing urgency and community spirit. The initiative has demonstrated significant success and is being expanded across Latin America. The visuals underscore modernity and innovation with a bright, dynamic style, reinforcing the potential impact of collective action through technology. |
| Chief Creative Officer | Christian Caldwell |
| Chief Creative Officer | Mauricio Fernandez Maldonado |
| Copywriter | Christian Caldwell |
| Copywriter | Alejandro Canciobello |
| Creative Team | Christian Caldwell |
| Creative Team | Alejandro Canciobello |
| Art Director | Enzo Nibin |
| Editor | Mariano Nater |
| Post Production | Saturno |
| Marketer | Alexander Espinosa |
| Technology | Mediabyte Peru |
| PR | La Esquina |
| Illustration | Plan B |
| Illustrator | Cesar Pingo |
| Community Manager | Cesar Pingo |