Tate Britain - "SELFIE" by ANDY Awards 2017
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Tate Britain - "SELFIE"
This ad is part of the ACT Responsible Collection
- Brand: Tate Britain
- Country: United Kingdom
- Advertiser: Tate Britain
| Title | SELFIE |
| Agency | Grey London |
| Campaign | 500 years of Stories |
| Advertiser | Tate Britain |
| Brand | Tate Britain |
| Posted | July 2016 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | |
| AI Description | The Tate Britain ad titled 'SELFIE' is a print campaign emphasizing the profound connection between British art and storytelling, highlighting '500 Years of Stories.' It features minimalist typography showcasing poetry that invites introspection and reflection. Phrases speak to identity and culture, depicted in a modern and contemporary style. The campaign is placed in the London Underground, engaging commuters by incorporating reflective materials, allowing them to see themselves alongside the poetry. This innovative approach transforms a simple transit area into an interactive experience, bridging art and everyday life, and encouraging personal connection with cultural history. |
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