Maharashtra Dyslexia Association - "The Dancing Letters" by ANDY Awards 2017
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Maharashtra Dyslexia Association - "The Dancing Letters"
This ad is part of the ACT Responsible Collection
- Brand: Maharashtra Dyslexia Association
- Country: India
- Advertiser: Maharashtra Dyslexia Association
| Title | The Dancing Letters |
| Agency | McCann Mumbai |
| Campaign | The Dancing Letters |
| Advertiser | Maharashtra Dyslexia Association |
| Brand | Maharashtra Dyslexia Association |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Media Type | Digital |
| Length | |
| AI Description | The advertisement for "The Dancing Letters" from the Maharashtra Dyslexia Association presents a young boy in a classroom setting, struggling with reading. The audio repeats critical words like "normal" and "stupid" to emphasize the societal pressures faced by children with dyslexia. The ad introduces a unique book with colorful pop-ups that helps children differentiate between similar-looking letters and numbers. It aims to educate parents and teachers about common dyslexia challenges, promoting empathy and understanding. The ad concludes with testimonials from professionals and heartfelt messages about bridging the gap between dyslexic and non-dyslexic children, celebrating small innovative ideas as significant aids. |