ING Bank - "The Next Rembrandt (board)" by ANDY Awards 2017
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ING Bank - "The Next Rembrandt (board)"
- Brand: ING Bank
- Country: Netherlands
- Advertiser: ING Group
| Title | The Next Rembrandt (board) |
| Agency | J. Walter Thompson Amsterdam |
| Campaign | The Next Rembrandt |
| Advertiser | ING Group |
| Brand | ING Bank |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Case Study |
| Length | |
| More Information | www.nextrembrandt.com |
| AI Description | The ad for "The Next Rembrandt" by ING Bank showcases a groundbreaking project that combines art and technology. Utilizing data and facial recognition software, researchers analyzed thousands of Rembrandt's paintings to create a new portrait mimicking the style of the master artist. The process involved using a high-tech 3D printer, resulting in a lifelike painting. The ad displays an image of the generated painting alongside details about the project's innovative methods and its impact on art and culture. The visual style reflects that of classical art, drawing viewers into the timelessness and genius of Rembrandt's work. |
| Production Company | New Amsterdam Film Company |
| ECD / Concept | Bas Korsten |
| Concept | Robert Nelk |
| Concept | Mark Peeters |
| Creative ARt | Güney Soykan |
| Copywriter | Bas Korsten |
| Copywriter | Kasia Haupt Canning |
| Tech Lead | Emanuel Flores |
| Designer | Vinesh Gayadin |
| Digital Director | Jesse Houweling |
| Strategist | Agustín Soriano |
| Developer | Morris Franken |
| Developer | Ben Haanstra |
| 3D Artist | Andre Ferwerda |
| Editor | Tim Arnold |
| PR manager | Jessica Hartley |
| Brand Manager | Elisah Boektje |
| Screen Producer | Frederique van der Hoeven |
| Screen Producer | Mariska Fransen |
| Print Producer | Chariva Geurts |
| Animations | Kreukvrij |
| Special Advisor | Jeroen van der Most |
| Director | Juliette Stevens |
| Executive Producer | Sander Verdonk |
| DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
| MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
| PRODUCT MARKETING MANAGER | Niels Lohuis |
| CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
| Marcom Manager | Eva de Vries |
| Solution Architect | Ruben Pool |
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