ANDY Awards

Creative Award

New York, United States

Update

Tate Britain - "CHAV"

11132

Title	CHAV
Agency	Grey London
Campaign	500 years of Stories
Advertiser	Tate Britain
Brand	Tate Britain
Posted	June 2016
Business Sector	Charities, Foundations, Volunteers
Media Type	Print
AI Description	The advertisement from Tate Britain promotes an art exhibition titled 'CHAV' with text that illuminates the origins and implications of the word 'chav.' It discusses how the term is historically intended to belittle the working class, depicting them at the societal ladder's bottom. The textual layout is minimalist, with a focus on key words and phrases: 'Council Housed And Violent.' The bold text style and monochrome palette add a stark feel to the message. The ad references Lowry, suggesting that art can elevate and recognise the often overlooked segments of society, reinforcing the theme of inclusivity and equality.
Chief Creative Officer	Nils Leonard
Executive Creative Director	Dominic Goldman
Creative Director	Dominic Goldman
Designer	Nils Leonard
Account Planner	Ruth Chadwick
Business Director	Henry Debenham
Media Agency	AKA Ltd
Copywriter	Lex Down
Copywriter	Jamie Starbuck
Art Director	Lex Down
Art Director	Jamie Starbuck
Creative Producer	Rose Percy
Copywriter	Tracey Emin
Copywriter	Peter Gatley
Art Director	Tracey Emin
Art Director	Peter Gatley