ANDY Awards

Creative Award

New York, United States

Update

Tate Britain - "BED"

9918

Title	BED
Agency	Grey London
Campaign	500 years of Stories
Advertiser	Tate Britain
Brand	Tate Britain
Posted	June 2016
Business Sector	Charities, Foundations, Volunteers
Media Type	Print
AI Description	This print advertisement for Tate Britain, titled "BED," showcases an excerpt from Tracey Emin's work, featuring a deeply introspective and personal piece of writing. The text describes an intimate and solitary moment, contemplating themes of self-awareness, dreams, and the passage of time while lying in bed. The presentation is minimalist, emphasizing the emotional weight of Emin's words. The ad invites viewers to experience "My Bed" at Tate Britain, offering a glimpse into the artist's world, filled with vulnerability and sincerity. The campaign effectively uses literary art to connect with its audience.
Chief Creative Officer	Nils Leonard
Executive Creative Director	Dominic Goldman
Creative Director	Dominic Goldman
Designer	Nils Leonard
Account Planner	Ruth Chadwick
Business Director	Henry Debenham
Media Agency	AKA Ltd
Copywriter	Lex Down
Copywriter	Jamie Starbuck
Art Director	Lex Down
Art Director	Jamie Starbuck
Creative Producer	Rose Percy
Copywriter	Tracey Emin
Copywriter	Peter Gatley
Art Director	Tracey Emin
Art Director	Peter Gatley