ANDY Awards

Creative Award

New York, United States

Update

Tate Britain - "Waterloo"

9900

Title	Waterloo
Agency	Grey London
Campaign	500 years of Stories
Advertiser	Tate Britain
Brand	Tate Britain
Posted	June 2016
Business Sector	Charities, Foundations, Volunteers
Media Type	Print
AI Description	The print ad for Tate Britain's exhibition of JMW Turner's 'The Field of Waterloo' focuses on the aftermath and the true cost of war, bringing a message of reflection and remembrance. The text on the ad emphasizes the loss and devastation brought about by the battle, specifically mentioning 40,000 deaths, questioning if such tragedy can ever be deemed a victory. The stark verbal imagery of 'bloody tangle of human flesh' and 'crimson' blood against the backdrop of the historical event underlines the somber reality depicted in Turner's artwork. The words are meant to evoke strong emotions of sorrow and reflection, encouraging viewers to question the glorification of war. The background remains minimalist to focus on the powerful message conveyed through the text.
Chief Creative Officer	Nils Leonard
Executive Creative Director	Dominic Goldman
Creative Director	Dominic Goldman
Designer	Nils Leonard
Account Planner	Ruth Chadwick
Business Director	Henry Debenham
Media Agency	AKA Ltd
Copywriter	Lex Down
Copywriter	Jamie Starbuck
Art Director	Lex Down
Art Director	Jamie Starbuck
Creative Producer	Rose Percy
Copywriter	Tracey Emin
Copywriter	Peter Gatley
Art Director	Tracey Emin
Art Director	Peter Gatley