ING Bank - "The Next Rembrandt" by ANDY Awards 2017
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ING Bank - "The Next Rembrandt"
- Brand: ING Bank
- Country: Netherlands
- Advertiser: ING Group
| Title | The Next Rembrandt |
| Agency | J. Walter Thompson Amsterdam |
| Campaign | The Next Rembrandt |
| Advertiser | ING Group |
| Brand | ING Bank |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | How can a bank make the world stop and take notice of its innovative approach? If it’s ING, it capitalises on its sponsorship of Dutch arts and culture and teams up with technology experts to unveil a new “Rembrandt” painting – 347 years after the artist’s death. Using a series of algorithms derived from Rembrandt’s original works, the bank produced a 3D printed masterpiece in the style of the famed Dutch artist. An online film, accompanied by a 20-minute documentary, launched a global conversation around the fading boundaries between technology and humanity. |
| Media Type | Case Study |
| Length | |
| More Information | www.nextrembrandt.com |
| AI Description | The ad titled 'The Next Rembrandt' showcases how ING Bank partnered with technology experts to create a new Rembrandt painting 347 years after the artist's death. Utilizing data from Rembrandt's existing works, teams employed algorithms and 3D printing. The visual narrative includes studying original portraits, coding, and the final reveal of a resemblance to Rembrandt's style. Interviews with experts emphasize the project's blending of art and technology, reflecting a deep respect for cultural heritage and innovation. The masterpiece is unveiled in a museum-like setting, engaging viewers in a conversation about the merging of human creativity and technological advancement. |
| Production Company | New Amsterdam Film Company |
| ECD / Concept | Bas Korsten |
| Concept | Robert Nelk |
| Concept | Mark Peeters |
| Creative ARt | Güney Soykan |
| Copywriter | Bas Korsten |
| Copywriter | Kasia Haupt Canning |
| Tech Lead | Emanuel Flores |
| Designer | Vinesh Gayadin |
| Digital Director | Jesse Houweling |
| Strategist | Agustín Soriano |
| Developer | Morris Franken |
| Developer | Ben Haanstra |
| 3D Artist | Andre Ferwerda |
| Editor | Tim Arnold |
| PR manager | Jessica Hartley |
| Brand Manager | Elisah Boektje |
| Screen Producer | Frederique van der Hoeven |
| Screen Producer | Mariska Fransen |
| Print Producer | Chariva Geurts |
| Animations | Kreukvrij |
| Special Advisor | Jeroen van der Most |
| Director | Juliette Stevens |
| Executive Producer | Sander Verdonk |
| DIRECTOR SMALL AND MIDMARKET BUSINESS | Ron Augustus |
| MICROSOFT AZURE LEAD | Erik-Jan van Vuuren |
| PRODUCT MARKETING MANAGER | Niels Lohuis |
| CORPORATE COMMUNCIATION MANAGER | Yvette Lansbergen |
| Marcom Manager | Eva de Vries |
| Solution Architect | Ruben Pool |
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