Taco Bell - "Taco Emoji Engine" by ANDY Awards 2016
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| Title | Taco Emoji Engine |
| Agency | Deutsch |
| Campaign | Taco Emoji Launch |
| Advertiser | Taco Bell |
| Brand | Taco Bell |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The Taco Bell ad "Taco Emoji Engine" highlights the journey to create a taco emoji. It begins by pointing out the missing taco symbol in the emoji world and shows how Taco Bell initiated a petition on Change.org. With over 33,000 taco enthusiasts signing, the Unicode Consortium was convinced to add the taco emoji. The ad humorously suggests the impact of this addition and showcases the response on social media, particularly Twitter. Users are encouraged to tweet a taco emoji with other emojis to receive custom responses. The video displays dynamic, colorful visuals of emojis, tweets, and playful animations, reinforcing the fun and engaging theme that celebrates community creativity and digital interaction. The ad conveys a sense of innovation and community participation, combining light-hearted humor with modern visual elements. |
| Chief Creative Officer | Pete Favat |
| Chief Digital Officer | Winston Binch |
| Executive Creative Director | Tom Pettus |
| Creative Director | Andy Pearson |
| Creative Director | Ken Slater |
| Art Director | Dan Rosenberg |
| Copywriter | Ashley Milhollin |
| Executive Director Digital | Pam Scheideler |
| Integrated Producer | Nathan Pitzel |
| Integrated Producer | Lindsey Najdovski |
| Integrated Producer | Bob Guerrero |
| Integrated Producer | Junior Designer |
| Art Producer | Cara Nieto |
| Art Producer | Mara Serdans |
| Art Producer | Anastasia Arten |
| Account Director | Walter Smith |
| Account Director | Fernando Barretto |
| Account Supervisor | Monica Tobin |
| Assistant Account Executive | Sierra DeRose |
| Group Planning Director | Zach Gallagher |
| Digital Strategist | Amelia Hall |
| Director of Integrated Business Affairs | Abilino Guillermo |
| Business Affairs Manager | Ken Rongey |
| Chief Executive Officer (CEO) | Mike Sheldon |
| President | Kim Getty |
| Production Company | Legwork Studio |
| Production Company | Lobo |
| Production Company | Lunch |
| Production Company | Lindsay |
| Production Company | Alex Small-Buterra |
| Production Company | Fox ADHD |