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ANDY Awards

Creative Award
New York, United States
NASCAR - "NASCAR Speedvertisement" by ANDY Awards 2016

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TitleNASCAR Speedvertisement
Agency
Campaign NASCAR Speedvertising
Advertiser NASCAR
Brand NASCAR
PostedApril 2016
Business Sector Culture, Leisure & Sport
Media Type Digital
Length
AI Description The ad features a high-tech interactive billboard located on a busy city street corner. As pedestrians walk by, the billboard simulates a NASCAR race track on its digital screen. Suddenly, a virtual race car appears, seemingly zooming past at high speed. This innovative display includes a motion sensor and an air vent that creates a gust of wind, adding a tangible element of surprise and excitement to the passerby’s experience. The crowds in the digital screen cheer as if at a real NASCAR event. This playful yet engaging outdoor ad effectively blends digital elements with real-world physical sensations, demonstrating both the speed and thrill associated with NASCAR events. The concept plays on themes of interaction and modern advertising techniques to immerse the viewers into the race experience, garnering their attention and leaving a memorable impression.
Creative Director
Art Director
Art Director
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Copywriter