none - "Time Passage" by ANDY Awards 2016
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none - "Time Passage"
- Brand: none
- Country: United States
- Advertiser: CS
| Title | Time Passage |
| Agency | School of Visual Arts |
| Campaign | Time Passage |
| Advertiser | CS |
| Brand | none |
| Posted | April 2016 |
| Media Type | |
| AI Description | The advertisement titled "Time Passage" creatively visualizes the theme of transformation and continuity, featuring a two-page spread in a magazine. On the left page is an image of a pregnant woman, speaking on a cell phone. She's wearing a leopard print top, standing against a clean, white background, which accentuates her condition. On the right page, the same woman is holding a baby, still engaged in a phone conversation, showing the passage of time. This juxtaposition emphasizes the seamless transition between stages of life—pregnancy to motherhood—symbolizing how life progresses yet some elements remain constant. The minimalist design, primarily in bright tones, adds to the impact, making the visual message clear and powerful. The call-to-action is subtle, with a small image of a phone at the bottom right, accompanied by the text "43 HOURS OF TALK TIME" and possibly hinting at the product's efficiency in maintaining connections. |
| Creative Director | Frank Anselmo |
| Art Director | Jabari Cook |
| Art Director | Taejun Park |
| Copywriter | Jabari Cook |
| Copywriter | Taejun Park |