Agenciesadam&eve\TBWA, London, Sonny London, Marshall Street Editors, London
CountryUnited Kingdom
ActivityOthers
MediaCase Study, Digital
In this amusing film for H&M, charismatic brand spokesman David Beckham is dismayed when he learns that Kevin Hart – who could hardly look less like him – is to play him in a film. Not only that, but the actor is going to shadow Beckham for a few days to research the role. At first things go badly as Kevin mimics his speech, joins him at the gym, crashes his ad shoots and “borrows” his car. But in the end the duo begin a sort of bromance and part on good terms. Wearing H&M won’t allow you to “bend it like Beckham”, but at least you can adopt some of his style.
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Awards (1)
Silver- Fashion, Luxury and Accessories | Web Film