andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
WWF Australia - "Just" by ANDY Awards 2016

Filter results by

TitleJust
Agency
Campaign Just
Advertiser WWF
Brand WWF Australia
PostedApril 2016
Business Sector Others
Media Type Others
Length
AI Description The WWF Australia ad titled "Just" focuses on promoting sustainability through everyday natural ingredients. It highlights how simple household items like lemons and cinnamon can replace traditional cleaning products and mouthwash. The narrative explains how these natural products are repackaged to help consumers see them differently. Market stalls were set up to educate people about sustainable shopping, and ad shells dispensed these ingredients for immediate trial. A microsite with online videos was created to further engage and educate the public. The campaign reinforces the importance of recognizing and utilizing the natural, sustainable options available in our everyday environments.
Chief Creative Officer
Executive Director
Executive Director
Art Director
Copywriter
Designer
Integrated Producer
Studio designer and Finished Artist
Studio Traffic
Digital Design
Digital Developer
Business Director
Business Director
Business Director
Business Director
Account Planner
PR
Social Manager
Product photography
Chief Marketing Officer (CMO)
Production Company
Executive Producer
Production Company Producer
Director
Director of Photography (DOP)
Art Director
Editor
Grade
Mix Song Zu
Sound Engineer
Printing of packaging
Production Company Producer
Paper supply
Biodegradable plastic supply
Market Construction