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ANDY Awards

Creative Award
New York, United States
Samsung - "Let's Go To Work" by ANDY Awards 2016

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TitleLet's Go To Work
Agency
Campaign Let's Go to Work
Advertiser Samsung
Brand Samsung
Date of First Broadcast/Publication 2015
Business Sector Mobile Telephones & tablets
Media Type Digital
Length
AI Description The Samsung advertisement titled "Let's Go To Work" showcases a narrative of diligence and determination. It opens with a Samsung Galaxy phone receiving a call at 5:34 am in Cleveland, spurring a man, who cannot be identified, to action. The scene transitions through various cityscapes, including a bustling subway filled with commuters and workers starting their day—highlighting the universal theme of hard work. Viewers see a factory with workers laboring amidst sparks, an office bustling with activity, and a busy kitchen where chefs prepare meals. All scenes are interspersed with a rhythmic hip-hop soundtrack, energizing the narrative. The ad's climax features the use of a Samsung Galaxy with Gear VR, emphasizing the fusion of technology and life. This digital enhancement suggests how modern tech can enable and drive ambition. Throughout, a voiceover motivates the audience by echoing themes of striving and achievement, suggesting that the journey to success involves consistent effort across different walks of life.
Special Effects / VFX
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Strategy Officer
Managing Director
Executive Creative Director
Creative Director
Creative Director, Copywriter
Art Director
Copywriter
Director of Strategy
Strategy Director
Strategist
Brand Director
Brand Manager
Head of Production
Executive Producer
Producer
Producer Junior Film Producer
Business Affairs Manager
Business Affairs Manager
Production Company Biscuit Filmworks
Director
Managing Director
Managing Director
Executive Producer
Line Producer
Director of Photography (DOP)
Editing Company
Editor
Executive Producer
Production Company Producer
Executive Producer
Shoot Supervisor
Creative Director
Special Effects / VFX
Special Effects / VFX
VFX Coordinator
2D Lead
3D Lead Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
Design
Design
Colorist
Color Assist
Color Assist
Color Producer
Color Coordinator
Music Company / Composer
Executive Producer
Sound Design Company
Music
Production Company Producer
Executive Producer
Sound
Sound Designer
Mix Company Heard City
Mixer
Managing Director