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ANDY Awards

Creative Award
New York, United States
WATERisLIFE - "Art Heist For Good" by ANDY Awards 2016

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TitleArt Heist For Good
Agency
Campaign Art heist for good
Advertiser WATERisLIFE
Brand WATERisLIFE
PostedJanuary 2016
Business Sector Public Safety, Health & Hygiene
Media Type Television & Cinema
Length
AI Description The ad 'Art Heist For Good' by WATERisLIFE showcases an innovative initiative taking place in Kibera, Kenya—Africa's largest slum. It features breathtaking overhead views of rooftops adorned with expensive street art created by the artist JR. The narrative explains a daring plan to 'steal' this art, sell it at auctions, and use the proceeds to benefit the local community. The video captures the bustling streets of Kibera, juxtaposed with images from major auction houses in the United States and France. The proceeds go towards building clean water facilities, hygiene education, and infrastructure improvements. The film emphasizes the transformative potential of this philanthropic effort, seamlessly transitioning between scenes of Kibera's vibrant community life and the city's threatening living conditions. It ends with a call to action, urging viewers to recognize the power of creativity and innovation in addressing global inequality. Using a stark black and white aesthetic, the ad visually reinforces the challenges and aspirations of its mission.
Mix
Executive Creative Director
Director of Integrated Production
Designer
Design Director
Creative Director
Creative Director
Creative Director
Copywriter
Chief Creative Officer
Art Director
Art Director
Production Company Producer
Music Company / Composer Found Objects
Editor
Production Company Producer
Director of Photography (DOP)
Creative Director