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ANDY Awards

Creative Award
New York, United States
St. Leonard's - "Finding Freedom" by ANDY Awards 2016

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TitleFinding Freedom
Agency
Campaign Finding Freedom
Advertiser St. Leonard's
Brand St. Leonard's
Date of First Broadcast/Publication 2015
Business Sector Charities, Foundations, Volunteers
Media Type Print
AI Description The 'Finding Freedom' campaign by St. Leonard's features a printed book showcasing powerful black and white photographs of former inmates alongside their poetry and personal stories. The minimalist design of the book draws attention to the emotional and introspective portraits that capture the essence of the individuals' journeys towards rehabilitation. Created with the intent of raising awareness and funds, this print campaign highlights the transformative narratives of 60 people who have been in prison. The book was funded through Kickstarter, emphasizing a community-driven initiative. The portrayal of raw emotion and stories of hope and redemption makes this campaign deeply impactful, aiming to shift public perception and foster understanding and empathy for former inmates.
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