Nike - "Last" by ANDY Awards 2016
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Nike - "Last"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Last |
| Agency | Wieden + Kennedy |
| Campaign | Last |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Sportswear |
| Story | Anyone can be a runner. All you have to do is start running. From your first mile to your first marathon, Nike+ Run Club can help you get started. |
| Media Type | Television |
| Length | |
| AI Description | The ad opens with a city street at dawn, filled with a large group of people running, emphasizing the theme of perseverance. The audio begins with the phrase "Every little bit hurts," suggesting the challenges faced by athletes. The narration continues, drawing a parallel between the historic marathon story and the personal struggles one encounters before achieving goals. The scene shows many runners of different ages and backgrounds, symbolizing inclusivity and the idea that anyone can become a runner. The cityscape serves as a backdrop, depicting urban life and the beauty of commitment. As the ad progresses, the pace picks up, reflecting energy and motivation. The visuals culminate with a close-up of a determined runner, reinforcing the message of taking on challenges. The words "Just do it" close the ad along with the Nike logo, encouraging viewers to join in the pursuit of personal achievement. |
| Creative Director | Alberto Ponte |
| Creative Director | Ryan O'Rourke |
| Interactive Director | Dan Viens |
| Interactive producer | Evelyn Loomis |
| Executive Producer | Matt Hunnicutt |
| Copywriter | Heather Ryder |
| Copywriter | Darcie Burrell |
| Art Director | Patty Orlando |
| Production Company Producer | Shelley Eisner |
| Associate Producer | Julie Gursha |
| Strategic Planner | Henry Lambert |
| Business Affairs | Anna Beth Nagel |
| Account Manager | Alyssa Ramsey |
| Account Manager | Marisa Weber |
| Account Manager | Molly Rugg |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Joe Staples |
| Production Company | Park Pictures |
| Director | Lance Acord |
| Executive Producer | Mary-Ann Marino |
| Line Producer | Caroline Kousidonis |
| Director of Photography (DOP) | Lance Acord |
| Editing Company | Rock Paper Scissors |
| Editor | Angus Wall |
| Post Production | Angela Dorian |
| Post Production | Post Executive Producer |
| VFX Company | A52 |
| Special Effects / VFX | Pat Murphy |
| Flame Artist | Pat Murphy |
| Special Effects / VFX | Michael Steinmann |
| Music | Walker Music |
| Sound Production | Barking Owl |
| Sound | Michael Anastasi |
| Production Company Producer | Sara Matarazzo |
| Production Company Producer | Abbey Hickman |
| Production Company Producer | Kelly Bayett |
| Mix Company | Eleven Sound |
| Mixer | Jeff Payne |
| Production Company Producer | Dawn Redmann |