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ANDY Awards

Creative Award
New York, United States
John Lewis Insurance - "Tiny Dancer" by ANDY Awards 2016

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TitleTiny Dancer
BriefA little girl performs a complex dance routine to the Elton John song “Tiny Dancer”. As the whirlwind in a leotard leaps, spins and pirouettes around the family home, she nearly sends several objects crashing to their doom. Somehow, they wobble but never fall. When she finishes her routine, a glass vase teeters on the brink. But even if she wrecked the entire apartment, the family would be covered. John Lewis offers Premier Home Insurance.
Agency
Campaign Tiny Dancer
Advertiser John Lewis Insurance
Brand John Lewis Insurance
Date of First Broadcast/Publication 2015 / 8
Business Sector Insurance
Story This film featuring a little girl dancing with unbridled passion through her home - putting her family’s possessions in jeopardy as she moves - shows you can let life happen with John Lewis Premier Home Insurance. 
Media Type Television
Length
Soundtrack Elton John - Tiny Dancer
AI Description The ad features a young girl gleefully dancing through her home to Elton John's "Tiny Dancer." As she twirls and leaps in various rooms, she inadvertently puts household items at risk. Her joy is palpable as she expresses herself without concern, emphasizing the freedom provided by the comprehensive coverage of John Lewis Premier Home Insurance. The ad captures the carefree essence of childhood, set against a backdrop of a cozy, lived-in family home. Warm lighting and vibrant colors enhance the nostalgic atmosphere, creating a sense of comfort and security. The message suggests that with John Lewis Insurance, you can let life happen without worry about potential damages.
Art Director
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Executive Creative Director
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Media Planner