Melanoma Patients Australia - "Melanoma Likes Me" by ANDY Awards 2016
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Melanoma Patients Australia - "Melanoma Likes Me"
This ad is part of the ACT Responsible Collection
- Brand: Melanoma Patients Australia
- Country: Australia
- Advertiser: Melanoma Patients Australia
| Title | Melanoma Likes Me |
| Agency | GPY&R |
| Campaign | Melanoma Likes Me |
| Advertiser | Melanoma Patients Australia |
| Brand | Melanoma Patients Australia |
| Posted | July 2015 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Media Type | Case Study |
| Length | |
| AI Description | The ad campaign 'Melanoma Likes Me' raises awareness about melanoma among young Australians. Using Instagram, it replicates typical beach posts with hashtags like #sun and #funinthesun. The ad highlights the irony of melanoma 'liking' or 'following' these posts with a message of hidden danger. It combines geolocation and an algorithm to deliver tailored messages to users enjoying sunny days, while educating them on melanoma detection. The visually simple design and a direct message emphasize the reality of melanoma threatening young people, connecting social media habits to health implications. |
| Ben Coulson | |
| Executive Creative Director | Andrew Thompson |
| Copywriter | Ellen Fromm |
| Art Director | Isabella Caruso |
| Chief Digital Officer | Rob Hudson |
| Digital Producer | Grace Francis |
| Designer | Lloyd Budd |
| Digital Developer | Jake Pospischil |
| Account Director | Fiona Caird |
| Graphic Designer | Ross Benn |