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ANDY Awards

Creative Award
New York, United States
Marc Dorcel - "#HANDSOFF" by ANDY Awards 2016

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Title#HANDSOFF
Title (original language)#sanslesmains
Agency
Campaign #HANDSOFF
Advertiser Marc Dorcel
Brand Marc Dorcel
PostedJune 2015
Business Sector TV Production
Media Type Case Study
Length
AI Description The #HANDSOFF campaign by Marc Dorcel, devised by agency Marcel in 2015, innovatively promotes adult film streaming by offering free access to a vast library. The catch is to keep hands on the keyboard to prevent viewers from taking a hands-free approach. The campaign is a clever marketing strategy that blends humor, entertainment, and technology. TV hosts and social media influencers discuss the campaign, highlighting its success as it goes viral. The ad showcases people attempting to circumvent the system, indicating engagement and interest. Overlaid graphics and social media snippets underline the concept's originality, cementing the campaign's impact on the digital landscape. The campaign's playful yet effective approach leads to a significant boost in website traffic and social media interaction.
Chairman
Chief Executive Officer (CEO)
Media Director
Project Director
Press Relations
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Account Director
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Art Director Assistant
ePress Relation Manager
ePress Relation Manager
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Developer
Developer
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MOTION DESIGN
Managing Partner