Sounds of the City

Brand Thalys
Agencies ROSA PARIS, Birth Productions, Paris, Schmooze, Paris
Country France
Activity Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Case Study, Radio/Audio
   The Thalys train network connects cities in France, Belgium, Germany and Amsterdam. The cities are close enough to each other that a trip from one to the other might not feel very exotic. Thalys promote holidays as part of their ticket sales strategy, and their challenge is how to make these destinations look fresh and exciting. How to make Brussels exciting to a Parisian? How to make someone from Dusseldorf visit The Hague?    
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Awards (1)

  • Bronze - Transportation

Ads (2)