AgenciesROSA PARIS, Birth Productions, Paris, Schmooze, Paris
CountryFrance
ActivityAirlines, Airports, Railways, Bus Lines, Ferries & Cruises
MediaCase Study, Radio/Audio
The Thalys train network connects cities in France, Belgium, Germany and Amsterdam. The cities are close enough to each other that a trip from one to the other might not feel very exotic. Thalys promote holidays as part of their ticket sales strategy, and their challenge is how to make these destinations look fresh and exciting. How to make Brussels exciting to a Parisian? How to make someone from Dusseldorf visit The Hague?