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ANDY Awards

Creative Award
New York, United States
Volvo Trucks - "The Flying Passenger" by ANDY Awards 2016

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TitleThe Flying Passenger
Agency
Campaign Live Test Series
Advertiser Volvo
Brand Volvo Trucks
Date of First Broadcast/Publication 2016 / 11
Business Sector Trucks, Pick-Up Trucks
Media Type Web Film
Length
AI Description The Volvo Trucks ad titled "The Flying Passenger" highlights the capabilities of their D13 engine and powertrain in a daring stunt through the scenic Dinaric Alps in Croatia. The ad showcases a professional paraglider, Guillaume Galvani, who follows a Volvo truck, using its speed to maintain flight. As dawn breaks, the paraglider sets off, working in harmony with the truck driver, Louise Marriott, to maintain speed and ensure a smooth glide over the winding roads. The suspense and coordination between the paraglider and the truck driver emphasize the precision and reliability of Volvo's engineering. Bright landscapes contrast with the thrilling action, underscoring the power and innovation embedded in Volvo’s design. The ad demonstrates how the D13 engine supports crucial tasks in challenging conditions, making a visual statement about Volvo’s commitment to performance and efficiency. The visual narrative closes with a prompt directing viewers to learn about maintaining speed and saving fuel, encapsulating the advertisement’s emphasis on practical excellence.
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