none - "The Bold and the Beautiful" by ANDY Awards 2016
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none - "The Bold and the Beautiful"
- Brand: none
- Country: United States
- Advertiser: CS
| Title | The Bold and the Beautiful |
| Agency | School of Visual Arts |
| Campaign | The Bold and the Beautiful |
| Advertiser | CS |
| Brand | none |
| Posted | April 2016 |
| Media Type | |
| AI Description | The print advertisement evokes a strong sense of style and creativity with its minimalist design. A prominent black and white sketch showcases a gorilla tenderly holding a woman in its hand. The detailing, captured by the clear lines of a Sharpie pen, highlights elements of gentleness and strength in equal measure. The stark contrast between the black gorilla and the white background emphasizes the intricacy of the artwork. The ad is visually simplistic yet impactful, centered around the theme 'The Bold and the Beautiful,' embodying the juxtaposition between the gentle holding and the bold appearance of the gorilla. The small but significant presence of the Sharpie pen above the text echoes the idea of precise and bold creativity being tied to the use of the product. |
| Chairman | Richard Wilde |
| Creative Director | Jack Mariucci |
| Creative Director | Bob Mackall |
| Art Director | Taejun Park |
| Copywriter | Nobuaki Nogamato |