"Dadsong" by ANDY Awards 2016
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"Dadsong"
- Country: United States
- Advertiser: Procter & Gamble
| Title | Dadsong |
| Agency | Wieden + Kennedy |
| Advertiser | Procter & Gamble |
| Posted | April 2016 |
| Business Sector | Bath, Shower Gels |
| Tagline | Smellcome to Manhood |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The commercial, produced by Procter & Gamble’s Old Spice, presents a humorous and heartfelt tale of boys transitioning into manhood. The story unfolds as parents, particularly mothers, melodramatically mourn the rapid maturation of their sons. Set to a quirky tune, scenes depict various emotional and comedic scenarios: from young men attending dances, going on dates, and heading to theaters, to mothers hilariously intruding on these newfound adult adventures. Key moments include a mother clinging to a teddy bear, expressing nostalgic attachment, while a father enthusiastically sprays Old Spice body spray, symbolizing the transformation of their sons into men. The ad creatively plays on parental emotions, blending humor with a touch of nostalgia and acceptance, culminating in the tagline "Smellcome to Manhood." The ad brilliantly captures the essence of growing up, leveraging both visual and auditory humor to engage the audience. |
| Editing Company | MacKenzie Cutler |
| Advertising Agency | Wieden |
| Executive Creative Director | Susan Hoffman |
| Executive Creative Director | Joe Staples |
| Creative Director | Jason Bagley |
| Creative Director | Craig Allen |
| Art Director | Matt Sorrell |
| Art Director | Ruth Bellotti |
| Producer | Lindsay Reed |
| Account Manager | Georgina Gooley |
| Account Manager | Nick Pirtle |
| Account Manager | Michael Dalton |
| Account Manager | Jessica Monsey |
| Head of Production | Ben Grylewicz |
| Production Company | Biscuit Filmworks |
| Director | Andreas Nilsson |
| Managing Director | Shawn Lacy |
| Production Company Producer | Jay Veal |
| Director of Photography (DOP) | Fredrik Backar |
| Editor | Gavin Cutler |
| Assistant Editor | Pamela Petruski |
| Post Production | Sasha Hirschfeld |
| Special Effects / VFX | The Mill |
| Executive Producer | Sue Troyan |
| Production Company Producer | Adam Reeb |
| Coordinator | Kris Drenzek |
| Creative Director | Tim Davies |
| VFX Artist | Becky Porter |
| VFX Artist | Alex Candlish |
| VFX Artist | Patrick Munoz |
| VFX Artist | John Price |
| VFX Artist | Timothy Crabtree |
| VFX Artist | Adam Lambert |
| VFX Artist | Anthony Petitti |
| VFX Artist | Yukiko Ishiwata |
| VFX Artist | Phil Mayer |
| VFX Artist | Jason Jansky |
| Music Company / Composer | Walker |
| Production Company Producer | Sara Matarazzo |
| Production Assistant | Abbey Hickman |
| Music Composer | Brett McKenzie |
| Arranger | Mickey Petralia |
| Mix | HEARby |
| Sound Engineer | John Buroker |
| Executive Producer | Nannette Buroker |
| Colorization | The Mill |
| Artist | Adam Scott |
| Executive Producer | Thatcher Peterson |
| Production Company Producer | Natalie Westerfield |
| Marketer (Management team) | Wieden + Kennedy |
| Copywriter | Jason Kreher |