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ANDY Awards

Creative Award
New York, United States
McDonald's - "The Burger Report" by ANDY Awards 2016

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TitleThe Burger Report
Agency
Campaign The Burger Report
Advertiser McDonald's
Brand McDonald's
PostedApril 2016
Business Sector Restaurants & Fast Food
Media Type Annual Report
Length
AI Description This advertising campaign by McDonald's presents 'The Burger Report,' a creatively styled corporate responsibility report. The design features modern, minimalist packaging that uses easy-to-understand diagrams on burger boxes to communicate key facts and metrics about McDonald's product origins and ingredient sourcing. The visual language employs soothing color palettes and a structured, clean look that echoes corporate transparency and responsibility. The report aims to engage partners in McDonald's sustainability and ethical sourcing practices by visually linking corporate insights with the actual products the company offers. It’s a clever blend of packaging design and corporate communication, aiming to inform and appeal simultaneously.
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Account Director