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ANDY Awards

Creative Award
New York, United States
GoJek - "GoMart: Chicken Risoto" by ANDY Awards 2016

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TitleGoMart: Chicken Risoto
Agency
Campaign GoMart Delivery Service
Advertiser GoJek
Brand GoJek
PostedApril 2016
Business Sector Retail, Distribution & Restaurants
Media Type Radio/Audio
Length
AI Description The GoMart: Chicken Risoto ad by GoJek utilizes a simple yet effective visual style emphasizing text on a black screen to convey its message. It begins with repetitive textual sequences featuring names of ingredients - cheese, peas, rice, and chicken - essential for making chicken risotto. This repetition adds a rhythmic musical quality to the ad. As the ad progresses, it poses a relatable everyday scenario: needing to prepare chicken risotto for an unexpected visit from in-laws. The ad highlights GoJek’s ability to deliver groceries swiftly to your doorstep via motorbike, demonstrating convenience and problem-solving in familiar home situations. The minimalist aesthetic, emphasizing the written word, complements the brand's message of efficiency and readiness to assist customers in time-sensitive situations, perfectly fitting their lifestyle needs.
Chief Creative Officer
Executive Creative Director
Business Director
Creative Director
Creative Team
Creative Team
Creative Group Head
Agency Producer
Account Director
Production Company
Production Company Producer