GoJek - "GoMart: Beef Brokoli" by ANDY Awards 2016
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GoJek - "GoMart: Beef Brokoli"
- Brand: GoJek
- Country: Indonesia
- Advertiser: GoJek
| Title | GoMart: Beef Brokoli |
| Agency | Leo Indonesia |
| Campaign | GoMart Delivery Service |
| Advertiser | GoJek |
| Brand | GoJek |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Retail, Distribution & Restaurants |
| Media Type | Radio/Audio |
| Length | |
| AI Description | The ad for GoMart by GoJek cleverly uses humor and repetition to highlight the ease of grocery delivery. It features the simple, repeating text of ingredients like 'Merica' (pepper), 'Daging' (beef), and 'Brokoli' (broccoli), mimicking a chant or a list from a recipe. The minimal visual style accentuates the efficiency of ordering ingredients with GoMart. It addresses an everyday problem: a sudden craving or request for homemade dishes. The tagline promises groceries delivered to your doorstep by motorbike, emphasizing the convenience and speed of the service, which is perfect for last-minute meal preparations. The ad finishes with a catchy statement that ties in the brand message. |
| Chief Creative Officer | Brian Charles Capel |
| Executive Creative Director | Brian Charles Capel |
| Business Director | Anne Ridwan |
| Creative Director | Jules Tan |
| Creative Team | Fahmi Rahmadiputra |
| Creative Team | Singgih Nugroho |
| Creative Group Head | Bahari Candra Kasih |
| Agency Producer | Mayliana Dewi |
| Account Director | Ivonne Edenton |
| Production Company | Cut2Cut |
| Production Company Producer | Yoko |