None - "Equality, we are still searching for it." by ANDY Awards 2016
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None - "Equality, we are still searching for it."
- Brand: None
- Country: Germany
- Advertiser: CS
| Title | Equality, we are still searching for it. |
| Agency | Miami Ad School Europe |
| Campaign | Equality, we are still searching for it. |
| Advertiser | CS |
| Brand | None |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| AI Description | The ad depicts a simulated Google search for the term 'CEO,' resulting in a collage of mostly male figures dressed in professional attire, highlighting a prevalent gender imbalance. Among these, there's only one woman and a striking image of a man in a casual pose, labeled as 'CEO Barbie.' It questions the lack of female representation in leadership roles, emphasizing the ongoing search for gender equality. Displayed in stark black and white, the ad employs a minimalist and professional aesthetic to amplify its message about gender disparities in corporate settings. The bottom part bears the text "Equality, we are still searching for it," alongside the UN Women logo, reinforcing the call to action. |
| Art Director | Carl Larsson |
| Art Director | Hugo Wahledow |
| Copywriter | Claudia Illan |
| Copywriter | Paula Halldin |