"Stop It" by ANDY Awards 2016
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| Title | Stop It |
| Agency | Miami Ad School Madrid |
| Campaign | Stop It |
| Advertiser | Stop it |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The ad titled "Stop It" addresses the critical issue of domestic violence against women. It opens with the alarming statistic that one out of every four women will experience domestic violence in her lifetime. The video proceeds with text over a dark background, highlighting the fear victims feel due to lack of evidence. It introduces a technological solution using Apple's Siri and iPhone. This feature allows victims to discreetly record incidents by saying “Stop” followed by a name, sending the recording to a trusted contact without unlocking the phone. This tool aims to empower women, providing them evidence and support to report abuse safely. The minimalistic and monochromatic design, along with a focus on text and sound waves, underscores the seriousness of the issue. |
| Art Director/Copywriter | Elena Hernandez |
| Art Director/Copywriter | Rodrigo Dominguez |