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Creative Award
New York, United States
Evian - "Evian Little Big Baby" by ANDY Awards 2016

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TitleEvian Little Big Baby
Agency
Campaign Evian Little Big Baby
Advertiser Danone
Brand Evian
PostedApril 2016
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Print
AI Description The Evian 'Little Big Baby' print ad showcases a humorous and vibrant image of a baby lounging in an inflatable swimming ring. The baby is wearing oversized sunglasses and poses confidently with Evian water nearby, creating a picturesque tropical beach scene. The bright blue ocean and yellow floatation ring highlight a summer, playful atmosphere. The brand message “Live young” ties into the visual theme, suggesting that drinking Evian water embodies youthfulness and vitality. This creative print ad is set against the background of a busy location, enhancing its visual impact through scale and vivid imagery.
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