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Creative Award
New York, United States
Evian - "Evian Little Big Baby" by ANDY Awards 2016

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TitleEvian Little Big Baby
Agency
Campaign Evian Little Big Baby
Advertiser Danone
Brand Evian
PostedApril 2016
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Print
AI Description The advertisement for Evian features a creative installation at a train station. It shows a baby in bathing trunks and water wings preparing to dive into a bright blue ocean. The billboard is designed as if the child is stepping off the rocky beach directly toward the viewer. An Evian water bottle is prominently displayed on the rocks, reinforcing the connection between the brand and the purity and freshness of natural environments. The tagline "Live Young" suggests a message of vitality and youthful spirit, complementing the playful imagery. This print media ad creatively uses perspective to engage passersby, blending a real-world setting with the vibrancy of summer days by the sea.
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