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Creative Award
New York, United States
Evian - "Evian Little Big Baby" by ANDY Awards 2016

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TitleEvian Little Big Baby
Agency
Campaign Evian Little Big Baby
Advertiser Danone
Brand Evian
PostedApril 2016
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Print
AI Description The Evian print ad humorously portrays a baby in a whimsical beach scene. On the right side, a baby sits comfortably in a deck chair, wearing a pink swimsuit and sun hat, applying sunscreen. The baby holds a bottle of Evian water prominently placed by the chair. A large beach umbrella provides shade, and a straw tote bag sits alongside. The left side features the sandy beach and clear blue sea, harmonizing with the playful and carefree theme of 'Living Young.' This ad, set in a scenic summertime environment, emphasizes vitality and refreshment with a touch of humor, achieved by the juxtaposition of the baby in an adult-like setting.
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