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Creative Award
New York, United States
Evian - "Evian Little Big Baby" by ANDY Awards 2016

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TitleEvian Little Big Baby
Agency
Campaign Evian Little Big Baby
Advertiser Danone
Brand Evian
PostedApril 2016
Business Sector Mineral, Sparkling & Bottled Waters
Media Type Print
AI Description The Evian 'Little Big Baby' campaign features a playful image split across two panels. On one side, a baby's body is seen relaxing on a yellow inflatable ring floating in clear blue water, accompanied by a bottle of Evian. The baby wears a cute sun hat and sunglasses, displaying a look of carefree enjoyment. On the other side, instead of a tiny child, the image depicts an adult's legs splashing water. The vibrant background and the rich playful atmosphere evoke feelings of youth and relaxation, aligning with Evian’s 'live young' message. The ad is set against a clear blue sky at a tropical beach, creating an inviting and lively scene.
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