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ANDY Awards

Creative Award
New York, United States
Burger King + Peace One Day - "Do It Yoursef McWhopper" by ANDY Awards 2016

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TitleDo It Yoursef McWhopper
Agency
Campaign McWhopper
Advertiser Burger King + Peace One Day
Brand Burger King + Peace One Day
Date of First Broadcast/Publication 2015
Business Sector Restaurants & Fast Food
Media Type Case Study
Length
AI Description The 'Do It Yourself McWhopper' ad campaign by Burger King, in collaboration with Peace One Day, invites McDonald's to create a joint 'McWhopper' burger to promote world peace. Despite McDonald's declining the offer with a suggestion for a larger initiative, the campaign gained immense media attention, resulting in a viral DIY McWhopper trend. The ad showcases various news outlets and social media reactions, emphasizing the creative merge of Burger King and McDonald's iconic burger elements. Designed to build awareness around Peace Day, the initiative highlights cross-brand collaboration. With vibrant visuals and humorous elements, the campaign emphasizes creativity, peace, and global collaboration. Viewers are encouraged to create their own McWhopper, leading to substantial sharing across social media platforms.
Chief Creative Officer
Creative Director
Creative Team
Creative Team Head of Digital Design
Account Director
Designer
Agency Producer
Agency Producer
Digital Producer
Digital Producer Head of Digital Design
Media Planner
Animation/3D
Production Company
Photography / Illustration
Music
Sound Design Company
Post Production Mandy
Digital Production
PR
Digital
Media Director
Media Director
Pop-up production
Brand Identity
Director, Brand Management
Chief Marketing Officer (CMO)
Corporate Manager
Pop-up Activation