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ANDY Awards

Creative Award
New York, United States
Intermarché - "The freshest orange juice brand " by ANDY Awards 2016

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TitleThe freshest orange juice brand
Agency
Campaign The freshest orange juice brand
Advertiser Intermarché
Brand Intermarché
PostedApril 2016
Business Sector Fruit Juices & Drinks
Media Type Print
AI Description The advertisement for Intermarché's orange juice emphasizes freshness and tradition. It prominently features the time '9:32,' symbolizing the exact moment the juice is made, ensuring its freshness. The text details how Nancy and her team in the supermarket continue a tradition dating back to 9:32 am, maintaining the brand’s values. A bottle of the orange juice is displayed, accentuating its pure and tasty qualities. The overall design is minimalistic and clean, with bright and elegant typography that visually highlights the brand’s commitment to quality and tradition. This invokes a strong sense of taste, purity, and longstanding craftsmanship.
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Assistant Director
Account Manager
Project Manager
Project Manager Assistant
Project Manager Assistant Head of Digital Design
Strategic Planner
Press Relations
Print Production Company
Print Producer
Print Producer
Photographer
Retoucher
Post Production
Production Company
Director
Sound Production
Sound Producer