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ANDY Awards

Creative Award
New York, United States
Intermarché - "The freshest orange juice brand " by ANDY Awards 2016

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TitleThe freshest orange juice brand
Agency
Campaign The freshest orange juice brand
Advertiser Intermarché
Brand Intermarché
Date of First Broadcast/Publication 2015
Business Sector Fruit Juices & Drinks
Media Type Packaging, Branding & Design
AI Description The ad for Intermarché's orange juice showcases a unique approach to branding that directly involves production time on the packaging. The label highlights the exact minute the juice was bottled, emphasizing freshness and quality. The bright orange juice is packed in clear, minimalist bottles with large, bold typography displaying the time, such as '8:36' and '9:35'. Surrounding images show the production and packaging process, conveying transparency and authenticity. The use of simple, clean lines and a vibrant color palette of yellows and whites emphasizes modernity and clarity, resonating with the brand’s commitment to delivering fresh products. The overall message reinforces the practical benefits of knowing exactly when the juice was made, aligning with a modern consumer's desire for fresh and reliable products.
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Assistant Director
Account Manager
Project Manager
Project Manager Assistant
Project Manager Assistant Head of Digital Design
Strategic Planner
Press Relations
Print Production Company
Print Producer
Print Producer
Photographer
Retoucher
Post Production
Production Company
Director
Sound Production
Sound Producer