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ANDY Awards

Creative Award
New York, United States
Intermarché - "The freshest orange juice brand " by ANDY Awards 2016

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TitleThe freshest orange juice brand
Agency
Campaign The freshest orange juice brand
Advertiser Intermarché
Brand Intermarché
Date of First Broadcast/Publication 2015
Business Sector Fruit Juices & Drinks
Media Type Packaging, Branding & Design
AI Description The advertisement for Intermarché's orange juice highlights the freshness and uniqueness of the product. The design emphasizes minimalism, focusing on a clear white background that brings attention to the text and the image of a juice bottle prominently displayed. The text underscores the meticulous timing ('8:54 am') involved in the juice-making process, suggesting precision and dedication. The narrative speaks to the courage and persistence required to create such fresh juice, emphasizing a proud tradition of quality. The bottle itself is labeled as '8:54', reinforcing the brand's messaging about timeliness and craftsmanship.
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Assistant Director
Account Manager
Project Manager
Project Manager Assistant
Project Manager Assistant Head of Digital Design
Strategic Planner
Press Relations
Print Production Company
Print Producer
Print Producer
Photographer
Retoucher
Post Production
Production Company
Director
Sound Production
Sound Producer