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ANDY Awards

Creative Award
New York, United States
Old Spice - "Make A Smellmitment" by ANDY Awards 2016

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TitleMake A Smellmitment
Agency
Campaign Make A Smellmitment
Advertiser Procter & Gamble
Brand Old Spice
PostedApril 2016
Business Sector Others
Media Type Television & Cinema
Length
AI Description The Old Spice commercial, titled "Make A Smellmitment," features a muscular man promoting Old Spice's Bear Glove scent. He humorously interacts in various absurd scenarios, starting in a bathroom with a towel, claiming smart people use Bear Gloves, and refusing 'trees and sticks.' The ad transitions to an unexpected, surreal scene where the man's head disappears to illustrate 'be quiet painting.' He then peeps from a tree as a woodpecker, where an Old Spice bottle is revealed stored within. The ad returns to a courtroom setting with the man dressed as a judge, pounding a gavel, shouting enthusiastically. The scene shifts to a log cabin, where another man plays chess with a live lion, engaging in a witty exchange before holding up a product, reinforcing friendship and relaxation themes. The commercial emphasizes humor, surrealistic elements, and emphasizes the superior scent and strength of the product through bold and vibrant stylings.
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Head of Production
Production Company AFS
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Editing Company Joint
VFX Company Joint
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