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ANDY Awards

Creative Award
New York, United States
Old Spice - "Make A Smellmitment" by ANDY Awards 2016

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TitleMake A Smellmitment
Agency
Campaign Make A Smellmitment
Advertiser Procter & Gamble
Brand Old Spice
PostedApril 2016
Business Sector Others
Media Type Television & Cinema
Length
AI Description The Old Spice ad "Make A Smellmitment" is a delightful mix of humor and wit. The scene opens with a muscular man playing the piano, humorously emphasizing the versatility of Old Spice scents. The narrative unfolds with two characters, who engage in various amusing activities, such as playing football and riding bicycles with a fake tiger in the basket. The use of vivid visuals, from parks to buses, imbues the narrative with energy and a sense of playfulness. The soundtrack complements the storyline with a cheerful tone, reinforcing the idea of friendship and camaraderie, showcased as the characters bond over their shared love for the product. As the ad progresses, the two main characters are seen enjoying various environments, from a park to a cozy room with a fireplace, highlighting moments of peace and friendship while promoting the deodorant in a lighthearted way. The closing scene, featuring the tagline "Make A Smellmitment," neatly encapsulates the ad's humor and camaraderie.
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Production Company AFS
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Editing Company Joint
VFX Company Joint
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