Old Spice - "Make A Smellmitment ESPN Takeover" by ANDY Awards 2016
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Old Spice - "Make A Smellmitment ESPN Takeover"
- Brand: Old Spice
- Country: United States
- Advertiser: Procter & Gamble
| Title | Make A Smellmitment ESPN Takeover |
| Agency | Wieden + Kennedy |
| Campaign | Make A Smellmitment ESPN Takeover |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The "Make A Smellmitment ESPN Takeover" ad for Old Spice, set in a vibrant SportsCenter studio, is a humor-driven battle between two Old Spice scents, Bear Glove and Timber. Taped in 2016 by Wieden + Kennedy for Procter & Gamble, the ad includes comedic riffs and satirical exchanges between muscular hosts. Using colorful visuals and dynamic editing, the commercial parodies sports broadcasting, complete with fast-paced edits and an energetic voiceover. Between humorous debates, exaggerated sports metaphors, and explosive visuals, the ad ends with the encouragement to pick a side in their playful fragrance rivalry. |
| Creative Director | Craig Allen |
| Creative Director | Jason Bagley |
| Copywriter | Jarrod Higgins |
| Art Director | Matt Sorrell |
| Production Company Producer | Jennifer Hundis |
| Production Company | Abso Lutely Productions |
| Director | Ben Berman |
| Executive Producer | David Kneebone |
| Line Producer | Janel Kranking |
| Editing Company | Joint Editorial |
| Editor | NICHOLAS DAVIS |
| Editor | Peter Terlaak Poot |
| Post Production | Leslie Carthy |
| Music | Joint Editorial |
| Sound Design Company | Noah Woodburn |