Volkswagen - "Unleash Your Rrrr" by ANDY Awards 2016
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| Title | Unleash Your Rrrr |
| Agency | Deutsch |
| Campaign | Unleash Your Rrrr |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The Volkswagen "Unleash Your Rrrr" ad is a thrilling ride that combines nostalgia with cutting-edge technology. The ad opens with scenes invoking childhood memories of racing toy cars. The focus quickly shifts to the powerful Volkswagen Golf R, revamping the thrill of driving with its 292 horsepower. Viewers are introduced to an innovative online experience, utilizing artificial intelligence to react to vocalized car sounds. Set against the backdrop of the iconic Willow Springs racetrack, the ad showcases the car's capability through fast-paced driving scenes. Michael Winslow, known for his sound effects skills, plays a pivotal role, engaging the Golf R to react to his vocalizations. The ad smartly juxtaposes youthful exuberance with sophisticated AI, enabling users to interact with the vehicle through sound, simulating the joy of racing as children. The use of dynamic camera angles, the exhilarating soundtrack, and rapid sequences of car maneuvers add to the ad's energetic vibe, creating a sense of limitless freedom and fun matched by modern technology. |
| Chief Creative Officer | Pete Favat |
| Chief Digital Officer | Winston Binch |
| Executive Creative Director Digital | Jerome Austria |
| Executive Creative Director | Todd Riddle |
| Executive Creative Director | Tara Greer |
| Group Creative Director | Heath Pochucha |
| Creative Director | Andrew Hsu |
| Creative Director | Daniel Barak |
| Interactive Creative | Karan Dang |
| Art Director | Neph Trejo |
| Art Director | Rocio Alvarado |
| Copywriter | Marijke Van Niekerk |
| Copywriter | Eddie Babian |
| Copywriter | Shiran Teitelbaum |
| Art Director | Alice Blastorah |
| Designer | Erica Park |
| Experience Design Lead | Paolo Benvenuto |
| Executive Director | Pam Scheideler |
| Integrated Producer | Nick Ngai |
| Digital Producer | Jenny Court |
| Director of Creative Technology | Marc Gowland |
| Director of Creative Technology | Josh Hirsch |
| Director of Creative Technology | Martin Legowiecki |
| Associate Technology Director | Jeremy Bunting |
| Associate Technology Director | Mike Dyer |
| AI Engineer | Sabri Sansoy |
| Developer | Hassan Elzein |
| Developer | Jesse Pinuelas |
| Quality Assurance Manager | Chris Suchy |
| Quality Assurance Tester | Tito Goldstein |
| Director of Digital Analytics | Sailesh Patel |
| Data Strategy Analyst | Brad Nogle |
| Director of Integrated Production | Vic Palumbo |
| Integrated Producer | Erik Press |
| Executive Producer | Ted Markovic |
| Integrated Producer | Eric Kaufman |
| Integrated Producer | Win Bates |
| Integrated Producer | Eric Kunau |
| Music Director | Dave Rocco |
| Account Director | Tom Else |
| Account Director | Monica Jungbeck |
| Account Director | Alex Gross |
| Account Supervisor | Erin Shanahan |
| Account Executive | Ashley Su |
| Assistant Account Executive | Sheila Ashouripour |
| Chief Strategic Officer | Colin Drummond |
| Digital Strategist | Zach Gallagher |
| Group Planning Director | Susie Lyons |
| Digital Strategist | Brendon Volpe |
| Account Planner | Armando Potter |
| Director of Product Information | Jason Clark |
| Product Information Supervisor | Eddie Chae |
| Director of Integrated Business Affairs | Abilino Guillermo |
| Director of Integrated Business Affairs | Gabriela Farias |
| Business Affairs Manager | Jade McAdams |
| Chief Executive Officer (CEO) | Mike Sheldon |
| President | Kim Getty |
| Production Company | Steelhead |
| Director | Eric Kaufman |
| Executive Producer | Ted Markovic |
| Editing Company | Steelhead |
| Editor | Ian Paxton |
| Assistant Editor | Tony Bernard |
| Editorial Company Executive Producer | Ted Markovic |
| Editorial Company Executive Producer | Post Facility |
| President | Scott Benson |
| Production Company Producer | Pete King |
| Colorist | Brandon Chavez |
| Executive Producer | Shelley Altman |
| Executive Creative Director | Stephan Altman |
| Managing Partner | Adam Harriman |
| Mixer | Chase Butters |