Taco Bell - "Ta.co" by ANDY Awards 2016
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| Title | Ta.co |
| Agency | Deutsch |
| Brand | Taco Bell |
| Posted | April 2016 |
| Business Sector | Others |
| Media Type | Others |
| Length | |
| AI Description | The Taco Bell advertisement focuses on redefining fast-food website interactions through Ta.co. The brand repositioned their online presence with a catchy URL and enhanced user experience, highlighting that traditional fast-food sites lack engagement. The ad showcases how Ta.co aligns with Taco Bell's vision, offering a platform where taco enthusiasts can enjoy an easy-to-navigate, visually appealing interface with features like customizable menu items and compelling content. The video illustrates the transformation by comparing traditional fast-food websites to Ta.co’s vibrant and innovative design. There's humor and charm with references to tacos as a cultural phenomenon, emphasizing their fun and creative spirit. The ad positions Ta.co as the internet’s premier taco destination, proving that less is truly ‘Moss’. |
| Executive Creative Director | Joo Woo |
| Chief Creative Officer | Pete Favat |
| Chief Digital Officer | Winston Binch |
| Director of Integrated Production | Vic Palumbo |
| Executive Director Digital | Pam Scheideler |
| Design Director | Nathan Iverson |
| Executive Creative Director | Tara Greer |
| Group Creative Director | Tom Pettus |
| Creative Director | Ken Slater |
| Creative Director | Andy Pearson |
| Digital Creative Director | Able Parris |
| Copywriter | Ben Majoy |
| Digital Design | Justin Graham |
| Digital Design | Laura Carpenter |
| Digital Design | Junior Designer |
| Director of Creative Technology | Marc Gowland |
| Director of Creative Technology | Martin Legowiecki |
| Associate Technology Director | Kevin Fessler |
| Associate Technology Director | Sean Schricker |
| Developer | Hassan Elzein |
| Developer | Michael Weitzman |
| Creative Developer | Corey Newhaus |
| Software Developer | Greg Parsons |
| Integrated Producer | Nathan Pitzel |
| Integrated Producer | Abbey Park |
| Integrated Producer | Vanessa Scanlan |
| Experience Design Lead | Sam Roth |
| Director of Digital Analytics | Sailesh Patel |
| Digital Analyst | Carlo Ortega |
| Quality Assurance Manager | Chris Suchy |
| Quality Assurance Engineer | James Chacon |
| Quality Assurance Engineer | Justin Lundy |
| Executive Producer | Paul Roy |
| Integrated Producer | Michael Heil |
| Integrated Producer | Josh Goldsmith |
| Executive Producer | Theodore Markovic |
| Assistant Integrated Producer | James Brattin |
| Post Production | Cory Musselman |
| Lead VFX | Austin Meyers |
| Editor | John Barry |
| Editor | David Zorn |
| Motion Graphics Artist | Nem Perez |
| Director | Eric Kaufman |
| Sound Producer | Chase Butters |
| Account Director | Walter Smith |
| Account Director | Troy Kelley |
| Account Director | Fernando Barretto |
| Account Supervisor | Rachel Brandt |