Foot Locker - "Play My Tweet" by ANDY Awards 2016
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Foot Locker - "Play My Tweet"
- Brand: Foot Locker
- Country: United States
- Advertiser: Foot Locker
| Title | Play My Tweet |
| Agency | BBDO New York |
| Campaign | Play My Tweet |
| Advertiser | Foot Locker |
| Brand | Foot Locker |
| Posted | April 2016 |
| Business Sector | Others |
| Story | NBA superstar James Harden was put through his paces by Foot Locker in an event that pitched his shooting skills against the Twittersphere. Fans were invited to tweet quirky challenges; these were printed on balls which were then handed to James. If he missed the hoop, he had to take the challenge. Which was how he ended up snapping a selfie with a camel, and riding a tricycle while eating ice cream and wearing a clown nose. The results were edited into short films and posted in real time. The event generated over 120 million impressions on Twitter. |
| Media Type | Others |
| Length | |
| AI Description | The ad features James Harden, an NBA star, engaging in a unique promotional event for Foot Locker. This campaign allows fans to suggest challenges via Twitter which Harden must attempt if he misses a basketball shot. Scenes show Harden humorously riding a tricycle, eating ice cream, and wearing a clown nose to fulfill a missed challenge. The setting is a basketball court with an audience, and challenges are printed on basketballs. Visuals include neon signs displaying 'Play My Tweet' and symbolize the digital and interactive nature of the campaign. The ad highlights the interaction between Harden, the fans, and the brand, generating massive online engagement with over 120 million Twitter impressions. |
| Editing Company | MacKenzie Cutler |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Chris Beresford-Hill |
| Executive Creative Director | Dan Lucey |
| Art Director | Martins Zelcs |
| Copywriter | Bryan Stokely |
| Director of Integrated Production | David Rolfe |
| Associate Director of Digital Production | Joe Croson |
| Event | Olivia Boutcher |
| Interactive producer | Eric Bloom |
| Project Manager | Michael Gentile |
| Account Manager | Troy Tarwater |
| Account Manager | Janelle Van Wonderen |
| Account Manager | Nick Robbins |
| Account Manager | Samuel Henderson |
| Digital Strategist | Rhys Hillman |
| Production Company | The Kitchen |
| Director | Law Chen |
| Director of Photography (DOP) | Jon Chen |
| Executive Producer | Renee Haar |
| Line Producer | Jonathan Hsu |
| Event | Keith Vogelsong |
| Editor | Nick Divers |
| Executive Producer | Sasha Hirschfeld |
| Music | Cameron Thompkins |
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